A successful business must keep up with the latest and most effective way to engage with potential and returning customers, and in 2018 that way is digital marketing.
71% of people aged 18-24 use Instagram.
45% of those same people use Twitter.
68% of ALL adults in the U.S. use Facebook regularly. Your customers are on social media.
Use that to draw customers in that are more likely to purchase from you.
* (Smith, A., & Anderson, M, 2018) Social media use in 2018.